Spotify is the number one music streaming service, with about 75 million active users worldwide.
That number includes the company’s $9 billion in annual revenue and the tens of billions of dollars in annual advertising revenues it has earned.
The company has had success in the past by making music more affordable and accessible.
Now, the company is looking to get more of that pie.
The Wall St. Journal reports that Spotify is developing its own music-streaming service, dubbed Tidal.
It will be called MusicTide, and it will compete directly with Apple Music, which currently offers free music streaming to its customers.
This isn’t Spotify’s first attempt to compete with Apple’s free streaming service.
In May, Spotify announced a subscription-based service called Tidal, which is set to launch in the U.S. this fall.
The Tidal service will offer unlimited access to more than 50 million songs.
This new service could make Spotify the biggest music streaming company in the world.
But Spotify isn’t the only music company that wants to compete.
The digital music industry is also facing a crisis.
Spotify and Apple have been locked in a bitter copyright war, with Apple demanding that Spotify pay Apple royalties of up to $9 per stream, and Spotify demanding that it pay $25 per stream.
Both companies have argued that the other doesn’t deserve the profits that they get from their respective subscription services.
Apple and Spotify have both denied that the $9 royalties are fair, and they’re fighting over the right to monetize the streaming music market.
If Spotify and Tidal are to succeed, they’ll have to work out a way to negotiate a deal that doesn’t involve Apple and the music industry.