Why are so many fitness equipment stores out of stock?

Aug 16, 2021 Management

Why are fitness equipment retailers out of stocks? 

A lot of the best fitness equipment companies are now out of business. 

Many are shuttered. 

Many more are in bankruptcy. 

Some of the companies are owned by smaller companies, and their assets are owned indirectly by a large conglomerate. 

Most have a poor track record with customer satisfaction. 

A few are now owned by larger companies that have more experience in customer service. 

We’ve listed the biggest retailers that have been out of operation for a while. 

(Click on the images to enlarge.) 

Some companies, like the new FitnessGear.com, are very small and have limited resources. 

In the last several years, a lot of these smaller companies have taken on the role of fitness equipment vendors, and they have found themselves under a lot more pressure to keep up with demand. 

This means that they are struggling to keep stock in stock, and to do so they are often forced to lower prices. 

The stores in the above image were the only stores to make it through last month. 

There have been some closures, but most of them are due to a combination of new owners and new owners coming in with more resources.

In the first quarter of 2018, there were about 9,000 fitness equipment retail stores in America. 

Since then, there have been many closings and the number of stores has declined by about half. 

While many retailers have gone out of businesses, there are still a lot that remain open. 

These are the remaining stores that remain in operation: A.C. Medical Supply, Inc.  The company was founded in 2013, but it closed its doors in March 2018. 

It has been in bankruptcy since June 2018.

 B.A.M. Fitness, Inc., The parent company of A.C., was recently acquired by Walgreens for $2.7 billion. 

That deal was supposed to save the company $300 million, but the deal has resulted in a loss of $1.7 million. 

Now the company is selling off some of its stock and it is being replaced by a new company called FitnessGear, Inc, which is owned by Walgreen. 

C.W. Fitness Products, Inc , The largest fitness equipment manufacturer in the United States, is being purchased by another company called FitGear. 

Its stock is expected to rise again after the acquisition. 

D.C.-based fitness retailer FitLab.com is also shuttering. 


According to a press release, the company is in the process of selling all of its stores and will cease operations. 


Com, the fitness retailer that is owned, in part, by Walmart, was founded in 1994 and has been a leader in fitness apparel since 2000. 

Over the last 10 years, it has grown from being one of the few fitness retailers to be able to sell products to having more than 3,000 stores nationwide and nearly 20,000 employees. 

For its part, FitnessLab.

com, which has operated out of three locations in Washington, D.

C, was acquired in 2018 by Walmart. 

Pricing for fitness equipment has been a big problem for some of the smaller fitness equipment brands. 

Several of the larger fitness equipment manufacturers have had a tough time making ends meet. 

More than one in three fitness equipment dealers say that they have struggled to keep their business up. 

Despite the fact that some of these businesses are struggling, there has been no real indication of a major trend that would cause the fitness equipment industry to go out of existence. 

As it stands, fitness equipment is still very popular in the U.S.  Even as the fitness industry has been going through a major crisis, retailers have continued to thrive. 

If you are interested in seeing the stores that have remained open, the following are the stores in this article that have reopened since the closure of a fitness equipment retailer. 

Click on each image to enlarge. 


IKEA Fitness Fitness Store 1-800-543-9677 Ikea Fitness Fitness is still in business.

It is owned and operated by Swedish furniture retailer J.S., which is also part of the company that has closed all of the stores. 


Virgilio Fitness Fitness 1  800-524-9011 The Virgilio brand is still a part of Virgilion. 


Nike Fit 1 800.939.9986 N.Y. Fitness & Fitness Equipment is still in operation. 


Ely Fitness 4-800.632.8455 This gym in Westport, Connecticut, is a part-time fitness center, but it is still offering classes. 

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